The Hustler

.... and a little more Joe Hurst history.

This time from Choppers Magazine May 1969.


Roth liked nicknames and the bikes named for the features. Roth asked Joe if he had any nicknames, Joe said no.... then Ed asked, if he liked playing pool.... Joe said said yup.

The Hustler is pretty much the prototype of what would become the South Bay Style.

If I got it straight, this was Joe's second Harley and the Shovelhead was out of Dick Allen's chrome frame bike (Wheeler Dealer Chop. Mag. Oct.'68). Joe always laments, the funds from selling his complete Panhead only got him an engine and trans.


Joe's the Godfather of the swooping double braced sissy bar and Dick Allen springers. This fork was the first one Dick Allen made. Actually second, the very first was for a Triumph, but Joe jokes, that doesn't count! The first few Dick made had Harley spring perches and top trees, later versions were completely fabricated from scratch.

From the shadow of the sissy bar, I was able detect the bike next to Joe's was his friend Jim Andrew's Grapes of Wrath. It was featured in another issue.


The tank featured a stylized "13" as on his former Panhead. The seat maker's credit is an error, Phil Ross stitched it up. As Irish Rich pointed out, this front view of the forks was used for the ads in this issue and others.


Here's the cover of the issue it was in. Not Joe's bike, but I know you guys enjoy the Choppers Magazine stuff.

Prior to this feature, the Hustler
had tall stacks and had won First Place in the Street Bike Class at the Trident's custom car and bike show. More on that later.
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